Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment

OBJECTIVES: This study examined the effect of a 10 and 20% meal price increase when choosing French fries and a 10 and 20% meal price reduction when choosing fruit for dessert on university students’ purchasing behaviour in an on-campus restaurant. The moderating effect of gender was also investigat...

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Detalles Bibliográficos
Autores principales: Deliens, Tom, Deforche, Benedicte, Annemans, Lieven, De Bourdeaudhuij, Ilse, Clarys, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5094693/
https://www.ncbi.nlm.nih.gov/pubmed/27812123
http://dx.doi.org/10.1371/journal.pone.0165298

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5094693/
https://www.ncbi.nlm.nih.gov/pubmed/27812123
http://dx.doi.org/10.1371/journal.pone.0165298

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