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EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference
Neuromarketing has become popular and received a lot of attention. The quality of video commercials and the product information they convey to consumers is a hotly debated topic among advertising agencies and product advertisers. This study explored the impact of advertising narrative and the freque...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5098233/ https://www.ncbi.nlm.nih.gov/pubmed/27819348 http://dx.doi.org/10.1038/srep36487 |