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Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing

OBJECTIVES: Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)&#...

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Detalles Bibliográficos
Autores principales: Kwak, Eun-Seon, Chang, Hyejung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Korean Society of Medical Informatics 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5116547/
https://www.ncbi.nlm.nih.gov/pubmed/27895967
http://dx.doi.org/10.4258/hir.2016.22.4.342