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Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing
OBJECTIVES: Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)&#...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Korean Society of Medical Informatics
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5116547/ https://www.ncbi.nlm.nih.gov/pubmed/27895967 http://dx.doi.org/10.4258/hir.2016.22.4.342 |