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Exploring key factors in online shopping with a hybrid model

INTRODUCTION: Nowadays, the web increasingly influences retail sales. An in-depth analysis of consumer decision-making in the context of e-business has become an important issue for internet vendors. However, factors affecting e-business are complicated and intertwined. CASE DESCRIPTION: To stimulat...

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Detalles Bibliográficos
Autores principales: Chen, Hsiao-Ming, Wu, Chia-Huei, Tsai, Sang-Bing, Yu, Jian, Wang, Jiangtao, Zheng, Yuxiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5130971/
https://www.ncbi.nlm.nih.gov/pubmed/27995023
http://dx.doi.org/10.1186/s40064-016-3746-4