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Exploring key factors in online shopping with a hybrid model
INTRODUCTION: Nowadays, the web increasingly influences retail sales. An in-depth analysis of consumer decision-making in the context of e-business has become an important issue for internet vendors. However, factors affecting e-business are complicated and intertwined. CASE DESCRIPTION: To stimulat...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5130971/ https://www.ncbi.nlm.nih.gov/pubmed/27995023 http://dx.doi.org/10.1186/s40064-016-3746-4 |