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Making comparative performance information more comprehensible: an experimental evaluation of the impact of formats on consumer understanding
STUDY OBJECTIVES: We aimed to investigate how different presentation formats influence comprehension and use of comparative performance information (CPI) among consumers. METHODS: An experimental between-subjects and within-subjects design with manipulations of CPI presentation formats. We enrolled...
Autores principales: | Damman, Olga C, De Jong, Anco, Hibbard, Judith H, Timmermans, Danielle R M |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5136725/ https://www.ncbi.nlm.nih.gov/pubmed/26543066 http://dx.doi.org/10.1136/bmjqs-2015-004120 |
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