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1% low-fat milk has perks!: An evaluation of a social marketing intervention
This study evaluated the effect of a 12-week social marketing intervention conducted in 2012 promoting 1% milk use relying on paid advertising. Weekly milk sales data by type of milk (whole, 2%, 1%, and nonfat milk) were collected from 80 supermarkets in the Oklahoma City media market, the intervent...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5175990/ https://www.ncbi.nlm.nih.gov/pubmed/28018841 http://dx.doi.org/10.1016/j.pmedr.2016.11.017 |