Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising

We present a field experiment that uses geo-referenced smartphone advertisements to measure ethnic preferences at a highly disaggregated level. Different types of banners advertising a vote matching tool are randomly displayed to mobile Internet users in Bosnia and Herzegovina, while recording their...

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Detalles Bibliográficos
Autores principales: Nisser, Annerose, Weidmann, Nils B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5179080/
https://www.ncbi.nlm.nih.gov/pubmed/28005924
http://dx.doi.org/10.1371/journal.pone.0167779

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5179080/
https://www.ncbi.nlm.nih.gov/pubmed/28005924
http://dx.doi.org/10.1371/journal.pone.0167779

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