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Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising
We present a field experiment that uses geo-referenced smartphone advertisements to measure ethnic preferences at a highly disaggregated level. Different types of banners advertising a vote matching tool are randomly displayed to mobile Internet users in Bosnia and Herzegovina, while recording their...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5179080/ https://www.ncbi.nlm.nih.gov/pubmed/28005924 http://dx.doi.org/10.1371/journal.pone.0167779 |