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E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

BACKGROUND: As the use of electronic cigarettes (e-cigarettes) rises, social media likely influences public awareness and perception of this emerging tobacco product. OBJECTIVE: This study examined the public conversation on Twitter to determine overarching themes and insights for trending topics fr...

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Detalles Bibliográficos
Autores principales:	Lazard, Allison J, Saffer, Adam J, Wilcox, Gary B, Chung, Arnold DongWoo, Mackert, Michael S, Bernhardt, Jay M
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2016
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5187450/ https://www.ncbi.nlm.nih.gov/pubmed/27956376 http://dx.doi.org/10.2196/publichealth.6551

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