Put a limit on it: The protective effects of scarcity heuristics when self-control is low

Low self-control is a state in which consumers are assumed to be vulnerable to making impulsive choices that hurt long-term goals. Rather than increasing self-control, the current research exploits the tendency for heuristic-based thinking in low self-control by employing scarcity heuristics to prom...

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Detalles Bibliográficos
Autores principales: Cheung, Tracy TL, Kroese, Floor M, Fennis, Bob M, De Ridder, Denise TD
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2015
Materias:
Report of Empirical Study
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5193307/
https://www.ncbi.nlm.nih.gov/pubmed/28070377
http://dx.doi.org/10.1177/2055102915615046

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5193307/
https://www.ncbi.nlm.nih.gov/pubmed/28070377
http://dx.doi.org/10.1177/2055102915615046

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