Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering...

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Detalles Bibliográficos
Autores principales: Martínez-Ruiz, María Pilar, Izquierdo-Yusta, Alicia, Olarte-Pascual, Cristina, Reinares-Lara, Eva
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5206691/
https://www.ncbi.nlm.nih.gov/pubmed/28096797
http://dx.doi.org/10.3389/fpsyg.2016.02018

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5206691/
https://www.ncbi.nlm.nih.gov/pubmed/28096797
http://dx.doi.org/10.3389/fpsyg.2016.02018

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