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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5206691/ https://www.ncbi.nlm.nih.gov/pubmed/28096797 http://dx.doi.org/10.3389/fpsyg.2016.02018 |