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Characteristics of medication advertisements found in US women’s fashion magazines

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issue...

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Detalles Bibliográficos
Autores principales: Mongiovi, Jennifer, Clarke Hillyer, Grace, Basch, Corey H., Ethan, Danna, Hammond, Rodney
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Tabriz University of Medical Sciences 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5209647/
https://www.ncbi.nlm.nih.gov/pubmed/28058239
http://dx.doi.org/10.15171/hpp.2017.06