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This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
As heavy media users, adolescents are frequently exposed to embedded advertising formats such as brand placements. Because this may lead to unwitting persuasion, regulations prescribe disclosure of brand placements. This study aimed to increase our understanding of the effects of disclosing televisi...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5241326/ https://www.ncbi.nlm.nih.gov/pubmed/27165259 http://dx.doi.org/10.1007/s10964-016-0493-3 |