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Market choices driven by reference groups. An evolutionary approach
The present paper tries to answer analytically how much the reference group influence can affect an actual market share of a particular brand or product. It is found that the increase of the size of a reference group and the probability of following the majority within the reference group may lead t...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2015
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5253722/ https://www.ncbi.nlm.nih.gov/pubmed/28163390 http://dx.doi.org/10.1007/s00191-015-0402-z |