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Are Luxury Brand Labels and “Green” Labels Costly Signals of Social Status? An Extended Replication
Costly signaling theory provides an explanation for why humans are willing to a pay a premium for conspicuous products such as luxury brand-labeled clothing or conspicuous environmentally friendly cars. According to the theory, the extra cost of such products is a signal of social status and wealth...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5295666/ https://www.ncbi.nlm.nih.gov/pubmed/28170399 http://dx.doi.org/10.1371/journal.pone.0170216 |