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The adaptation of health care marketing to the digital era

The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the highest standards. A big advantage is the targeting capability of the electronic media that has led to its being used by managers of mark...

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Detalles Bibliográficos
Autores principales: Radu, G, Solomon, M, Gheorghe, CM, Hostiuc, M, Bulescu, IA, Purcarea, VL
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
https://www.ncbi.nlm.nih.gov/pubmed/28255375