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Innovative payer engagement strategies: will the convergence lead to better value creation in personalized medicine?
BACKGROUND: As reimbursement authorities are gaining greater power to influence the prescription behavior of physicians, it remains critical for life science companies focusing on personalized medicine to develop “tailor-made” payer engagement strategies to secure reimbursement and assure timely pat...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2017
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5306421/ https://www.ncbi.nlm.nih.gov/pubmed/28228864 http://dx.doi.org/10.1007/s13167-017-0078-6 |