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Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review
Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their de...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5319987/ https://www.ncbi.nlm.nih.gov/pubmed/28275360 http://dx.doi.org/10.3389/fpsyg.2017.00252 |