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A conceptual investigation of variables affecting the success and acceptance of SMS Marketing in Iran

This paper’s aim was to develop a conceptual overview of SMS marketing and delineate factors of new communications technologies on business practice. This study, which was a descriptive survey, was built on primary and secondary data source including a literature review of SMS marketing and a Questi...

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Detalles Bibliográficos
Autores principales: Adhami, A, Rabiee, A, Adhami, M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5327720/
https://www.ncbi.nlm.nih.gov/pubmed/28255405