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An analysis of the effects of a campaign supporting use of a health symbol on food sales and shopping behaviour of consumers
BACKGROUND: Since 2009, the green Keyhole symbol has been a joint Nordic initiative for signalling healthfulness of specific food products. In 2014, the Danish Ministry of Food, Agriculture and Fisheries carried out a campaign aimed mainly at men over 35 with a low level of education, encouraging th...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5343537/ https://www.ncbi.nlm.nih.gov/pubmed/28274208 http://dx.doi.org/10.1186/s12889-017-4149-3 |