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A neural model of valuation and information virality

Information sharing is an integral part of human interaction that serves to build social relationships and affects attitudes and behaviors in individuals and large groups. We present a unifying neurocognitive framework of mechanisms underlying information sharing at scale (virality). We argue that e...

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Detalles Bibliográficos
Autores principales: Scholz, Christin, Baek, Elisa C., O’Donnell, Matthew Brook, Kim, Hyun Suk, Cappella, Joseph N., Falk, Emily B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: National Academy of Sciences 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5358393/
https://www.ncbi.nlm.nih.gov/pubmed/28242678
http://dx.doi.org/10.1073/pnas.1615259114