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A neural model of valuation and information virality
Information sharing is an integral part of human interaction that serves to build social relationships and affects attitudes and behaviors in individuals and large groups. We present a unifying neurocognitive framework of mechanisms underlying information sharing at scale (virality). We argue that e...
Autores principales: | Scholz, Christin, Baek, Elisa C., O’Donnell, Matthew Brook, Kim, Hyun Suk, Cappella, Joseph N., Falk, Emily B. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
National Academy of Sciences
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5358393/ https://www.ncbi.nlm.nih.gov/pubmed/28242678 http://dx.doi.org/10.1073/pnas.1615259114 |
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