Virtual Versus In-Person Focus Groups: Comparison of Costs, Recruitment, and Participant Logistics

BACKGROUND: Virtual focus groups—such as online chat and video groups—are increasingly promoted as qualitative research tools. Theoretically, virtual groups offer several advantages, including lower cost, faster recruitment, greater geographic diversity, enrollment of hard-to-reach populations, and...

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Detalles Bibliográficos
Autores principales: Rupert, Douglas J, Poehlman, Jon A, Hayes, Jennifer J, Ray, Sarah E, Moultrie, Rebecca R
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2017
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5382259/
https://www.ncbi.nlm.nih.gov/pubmed/28330832
http://dx.doi.org/10.2196/jmir.6980

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5382259/
https://www.ncbi.nlm.nih.gov/pubmed/28330832
http://dx.doi.org/10.2196/jmir.6980

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