Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

BACKGROUND: Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step t...

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Detalles Bibliográficos
Autores principales: Dunstone, Kimberley, Brennan, Emily, Slater, Michael D., Dixon, Helen G., Durkin, Sarah J., Pettigrew, Simone, Wakefield, Melanie A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2017
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5387386/
https://www.ncbi.nlm.nih.gov/pubmed/28399829
http://dx.doi.org/10.1186/s12889-017-4218-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5387386/
https://www.ncbi.nlm.nih.gov/pubmed/28399829
http://dx.doi.org/10.1186/s12889-017-4218-7

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