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Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience
BACKGROUND: Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step t...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5387386/ https://www.ncbi.nlm.nih.gov/pubmed/28399829 http://dx.doi.org/10.1186/s12889-017-4218-7 |