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The Impact of a Plastic Surgeon’s Gender on Patient Choice
BACKGROUND: In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can inform the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other speci...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2017
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5434485/ https://www.ncbi.nlm.nih.gov/pubmed/27913412 http://dx.doi.org/10.1093/asj/sjw180 |