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The Impact of a Plastic Surgeon’s Gender on Patient Choice

BACKGROUND: In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can inform the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other speci...

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Detalles Bibliográficos
Autores principales:	Huis in ’t Veld, Eva A., Canales, Francisco L., Furnas, Heather J.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Oxford University Press 2017
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5434485/ https://www.ncbi.nlm.nih.gov/pubmed/27913412 http://dx.doi.org/10.1093/asj/sjw180

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