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Designing persuasive health materials using processing fluency: a literature review
BACKGROUND: Health materials to promote health behaviors should be readable and generate favorable evaluations of the message. Processing fluency (the subjective experience of ease with which people process information) has been increasingly studied over the past decade. In this review, we explore e...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5465451/ https://www.ncbi.nlm.nih.gov/pubmed/28595599 http://dx.doi.org/10.1186/s13104-017-2524-x |