Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study

In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-named and...

Descripción completa

Detalles Bibliográficos
Autores principales: Ma, Qingguo, Zhang, Linanzi, Pei, Guanxiong, Abdeljelil, H’meidatt
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5466637/
https://www.ncbi.nlm.nih.gov/pubmed/28600486
http://dx.doi.org/10.1038/s41598-017-02795-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5466637/
https://www.ncbi.nlm.nih.gov/pubmed/28600486
http://dx.doi.org/10.1038/s41598-017-02795-w

Ejemplares similares