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Significance of likes: Analysing passive interactions on Facebook during campaigning
With more and more political candidates using social media for campaigning, researchers are looking at measuring the effectiveness of this medium. Most research, however, concentrates on the bare count of likes (or twitter mentions) in an attempt to correlate social media presence and winning. In th...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5473593/ https://www.ncbi.nlm.nih.gov/pubmed/28622350 http://dx.doi.org/10.1371/journal.pone.0179435 |