Cargando…
The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis
AIMS: To estimate (1) the immediate impact; (2) the cumulative impact; and (3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT). DESIGN: M...
Autores principales: | , , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2017
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5485022/ https://www.ncbi.nlm.nih.gov/pubmed/28192615 http://dx.doi.org/10.1111/add.13793 |
_version_ | 1783245988590256128 |
---|---|
author | Haghpanahan, Houra Mackay, Daniel F. Pell, Jill P. Bell, David Langley, Tessa Haw, Sally |
author_facet | Haghpanahan, Houra Mackay, Daniel F. Pell, Jill P. Bell, David Langley, Tessa Haw, Sally |
author_sort | Haghpanahan, Houra |
collection | PubMed |
description | AIMS: To estimate (1) the immediate impact; (2) the cumulative impact; and (3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT). DESIGN: Multivariate time–series analysis using secondary data on population level measures of exposure to TV MMCs broadcast and smoking cessation activity between 2003 and 2012. SETTING AND PARTICIPANTS: Population of Scotland. MEASUREMENTS: Adult television viewer ratings (TVRs) as a measure of exposure to Scottish mass media campaigns in the adult population; monthly calls to NHS Smokeline; and the monthly volume of prescribed NRT as measured by gross ingredient costs (GIC). FINDINGS: Tobacco control TVRs were associated with an increase in calls to Smokeline but not an increase in the volume of prescribed NRT. A 1 standard deviation (SD) increase of 194 tobacco control TVRs led to an immediate and significant increase of 385.9 [95% confidence interval (CI) = 171.0, 600.7] calls to Smokeline (unadjusted model) within 1 month. When adjusted for seasonality the impact was reduced, but the increase in calls remained significant (226.3 calls, 95% CI = 37.3, 415.3). The cumulative impact on Smokeline calls remained significant for 6 months after broadcast in the unadjusted model and 18 months in the adjusted model. However, an increase in tobacco control TVRs of 194 failed to have a significant impact on the GIC of prescribed NRT in either the unadjusted (£1361.4, 95% CI = –£9138.0, £11860.9) or adjusted (£6297.1, 95% CI = –£2587.8, £15182.1) models. CONCLUSIONS: Tobacco control television mass media campaigns broadcast in Scotland between 2003 and 2012 were effective in triggering calls to Smokeline, but did not increase significantly the use of prescribed nicotine replacement therapy by adult smokers. The impact on calls to Smokeline occurred immediately within 1 month of broadcast and was sustained for at least 6 months. |
format | Online Article Text |
id | pubmed-5485022 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | John Wiley and Sons Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-54850222017-07-11 The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis Haghpanahan, Houra Mackay, Daniel F. Pell, Jill P. Bell, David Langley, Tessa Haw, Sally Addiction Research Reports AIMS: To estimate (1) the immediate impact; (2) the cumulative impact; and (3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT). DESIGN: Multivariate time–series analysis using secondary data on population level measures of exposure to TV MMCs broadcast and smoking cessation activity between 2003 and 2012. SETTING AND PARTICIPANTS: Population of Scotland. MEASUREMENTS: Adult television viewer ratings (TVRs) as a measure of exposure to Scottish mass media campaigns in the adult population; monthly calls to NHS Smokeline; and the monthly volume of prescribed NRT as measured by gross ingredient costs (GIC). FINDINGS: Tobacco control TVRs were associated with an increase in calls to Smokeline but not an increase in the volume of prescribed NRT. A 1 standard deviation (SD) increase of 194 tobacco control TVRs led to an immediate and significant increase of 385.9 [95% confidence interval (CI) = 171.0, 600.7] calls to Smokeline (unadjusted model) within 1 month. When adjusted for seasonality the impact was reduced, but the increase in calls remained significant (226.3 calls, 95% CI = 37.3, 415.3). The cumulative impact on Smokeline calls remained significant for 6 months after broadcast in the unadjusted model and 18 months in the adjusted model. However, an increase in tobacco control TVRs of 194 failed to have a significant impact on the GIC of prescribed NRT in either the unadjusted (£1361.4, 95% CI = –£9138.0, £11860.9) or adjusted (£6297.1, 95% CI = –£2587.8, £15182.1) models. CONCLUSIONS: Tobacco control television mass media campaigns broadcast in Scotland between 2003 and 2012 were effective in triggering calls to Smokeline, but did not increase significantly the use of prescribed nicotine replacement therapy by adult smokers. The impact on calls to Smokeline occurred immediately within 1 month of broadcast and was sustained for at least 6 months. John Wiley and Sons Inc. 2017-03-16 2017-07 /pmc/articles/PMC5485022/ /pubmed/28192615 http://dx.doi.org/10.1111/add.13793 Text en © 2017 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial (http://creativecommons.org/licenses/by-nc/4.0/) License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. |
spellingShingle | Research Reports Haghpanahan, Houra Mackay, Daniel F. Pell, Jill P. Bell, David Langley, Tessa Haw, Sally The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title | The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title_full | The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title_fullStr | The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title_full_unstemmed | The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title_short | The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
title_sort | impact of tv mass media campaigns on calls to a national quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis |
topic | Research Reports |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5485022/ https://www.ncbi.nlm.nih.gov/pubmed/28192615 http://dx.doi.org/10.1111/add.13793 |
work_keys_str_mv | AT haghpanahanhoura theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT mackaydanielf theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT pelljillp theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT belldavid theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT langleytessa theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT hawsally theimpactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT haghpanahanhoura impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT mackaydanielf impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT pelljillp impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT belldavid impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT langleytessa impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis AT hawsally impactoftvmassmediacampaignsoncallstoanationalquitlineandtheuseofprescribednicotinereplacementtherapyastructuralvectorautoregressionanalysis |