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How real-life health messages engage our brains: Shared processing of effective anti-alcohol videos

Health communication via mass media is an important strategy when targeting risky drinking, but many questions remain about how health messages are processed and how they unfold their effects within receivers. Here we examine how the brains of young adults—a key target group for alcohol prevention—‘...

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Detalles Bibliográficos
Autores principales: Imhof, Martin A., Schmälzle, Ralf, Renner, Britta, Schupp, Harald T.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5490672/
https://www.ncbi.nlm.nih.gov/pubmed/28402568
http://dx.doi.org/10.1093/scan/nsx044