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How real-life health messages engage our brains: Shared processing of effective anti-alcohol videos
Health communication via mass media is an important strategy when targeting risky drinking, but many questions remain about how health messages are processed and how they unfold their effects within receivers. Here we examine how the brains of young adults—a key target group for alcohol prevention—‘...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Oxford University Press
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5490672/ https://www.ncbi.nlm.nih.gov/pubmed/28402568 http://dx.doi.org/10.1093/scan/nsx044 |