When sex doesn’t sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women

Although men typically hold favorable views of advertisements featuring female sexuality, from a Terror Management Theory perspective, this should be less the case when thoughts of human mortality are salient. Two experiments conducted in South Korea supported this hypothesis across a variety of pro...

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Detalles Bibliográficos
Autores principales: Lee, Seon Min, Heflick, Nathan A., Park, Joon Woo, Kim, Heeyoung, Koo, Jieun, Chun, Seungwoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2017
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5509837/
https://www.ncbi.nlm.nih.gov/pubmed/28757667
http://dx.doi.org/10.1007/s11031-017-9615-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5509837/
https://www.ncbi.nlm.nih.gov/pubmed/28757667
http://dx.doi.org/10.1007/s11031-017-9615-9

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