Cargando…
When sex doesn’t sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women
Although men typically hold favorable views of advertisements featuring female sexuality, from a Terror Management Theory perspective, this should be less the case when thoughts of human mortality are salient. Two experiments conducted in South Korea supported this hypothesis across a variety of pro...
| Autores principales: | , , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2017
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5509837/ https://www.ncbi.nlm.nih.gov/pubmed/28757667 http://dx.doi.org/10.1007/s11031-017-9615-9 |