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Analysis of Consumers’ Preferences and Price Sensitivity to Native Chickens

This study analyzed consumers’ preferences and price sensitivity to native chickens. A survey was conducted from Jan 6 to 17, 2014, and data were collected from consumers (n=500) living in Korea. Statistical analyses evaluated the consumption patterns of native chickens, preference marketing for nat...

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Detalles Bibliográficos
Autores principales: Lee, Min-A, Jung, Yoojin, Jo, Cheorun, Park, Ji-Young, Nam, Ki-Chang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Korean Society for Food Science of Animal Resources 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516075/
https://www.ncbi.nlm.nih.gov/pubmed/28747834
http://dx.doi.org/10.5851/kosfa.2017.37.3.469