Modulating the neural bases of persuasion: why/how, gain/loss, and users/non-users

Designing persuasive content is challenging, in part because people can be poor predictors of their actions. Medial prefrontal cortex (MPFC) activation during message exposure reliably predicts downstream behavior, but past work has been largely atheoretical. We replicated past results on this relat...

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Detalles Bibliográficos
Autores principales: Vezich, I. Stephanie, Katzman, Perri L., Ames, Daniel L., Falk, Emily B., Lieberman, Matthew D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2016
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516692/
https://www.ncbi.nlm.nih.gov/pubmed/27521303
http://dx.doi.org/10.1093/scan/nsw113

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516692/
https://www.ncbi.nlm.nih.gov/pubmed/27521303
http://dx.doi.org/10.1093/scan/nsw113

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