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Modulating the neural bases of persuasion: why/how, gain/loss, and users/non-users
Designing persuasive content is challenging, in part because people can be poor predictors of their actions. Medial prefrontal cortex (MPFC) activation during message exposure reliably predicts downstream behavior, but past work has been largely atheoretical. We replicated past results on this relat...
Autores principales: | Vezich, I. Stephanie, Katzman, Perri L., Ames, Daniel L., Falk, Emily B., Lieberman, Matthew D. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516692/ https://www.ncbi.nlm.nih.gov/pubmed/27521303 http://dx.doi.org/10.1093/scan/nsw113 |
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