Wine glass size and wine sales: a replication study in two bars

OBJECTIVE: Wine glass size may influence perceived volume and subsequently purchasing and consumption. Using a larger glass to serve the same portions of wine was found to increase wine sales by 9.4% (95% CI 1.9, 17.5) in a recent study conducted in one bar. The current study aimed to replicate this...

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Detalles Bibliográficos
Autores principales: Pechey, Rachel, Couturier, Dominique-Laurent, Hollands, Gareth J., Mantzari, Eleni, Zupan, Zorana, Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2017
Materias:
Research Note
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5537941/
https://www.ncbi.nlm.nih.gov/pubmed/28760155
http://dx.doi.org/10.1186/s13104-017-2610-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5537941/
https://www.ncbi.nlm.nih.gov/pubmed/28760155
http://dx.doi.org/10.1186/s13104-017-2610-0

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