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Japan Tobacco International: To ‘be the most successful and respected tobacco company in the world’

Japan Tobacco International (JTI) is the international division of Japan Tobacco Incorporated, and the world’s third largest transnational tobacco company. Founded in 1999, JTI’s rapid growth has been the result of a global business strategy that potentially serves as a model for other Asian tobacco...

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Detalles Bibliográficos
Autores principales: MacKenzie, Ross, Eckhardt, Jappe, Widyati Prastyani, Ade
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5553429/
https://www.ncbi.nlm.nih.gov/pubmed/28139966
http://dx.doi.org/10.1080/17441692.2016.1273368