How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness

Informational cues such as the price of a wine can trigger expectations about its taste quality and thereby modulate the sensory experience on a reported and neural level. Yet it is unclear how the brain translates such expectations into sensory pleasantness. We used a whole-brain multilevel mediati...

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Detalles Bibliográficos
Autores principales: Schmidt, Liane, Skvortsova, Vasilisa, Kullen, Claus, Weber, Bernd, Plassmann, Hilke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5556089/
https://www.ncbi.nlm.nih.gov/pubmed/28808246
http://dx.doi.org/10.1038/s41598-017-08080-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5556089/
https://www.ncbi.nlm.nih.gov/pubmed/28808246
http://dx.doi.org/10.1038/s41598-017-08080-0

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