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How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness
Informational cues such as the price of a wine can trigger expectations about its taste quality and thereby modulate the sensory experience on a reported and neural level. Yet it is unclear how the brain translates such expectations into sensory pleasantness. We used a whole-brain multilevel mediati...
Autores principales: | Schmidt, Liane, Skvortsova, Vasilisa, Kullen, Claus, Weber, Bernd, Plassmann, Hilke |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5556089/ https://www.ncbi.nlm.nih.gov/pubmed/28808246 http://dx.doi.org/10.1038/s41598-017-08080-0 |
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