How Social Communications Influence Advertising Perception and Response in Online Communities?

This research aims to explore how social communications of online communities affect users’ perception and responses toward social media advertising. We developed a conceptual model based on the SBT, encapsulating 9 constructs and 10 hypothesis extracted from the extant social media advertising lite...

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Detalles Bibliográficos
Autores principales: Zeng, Fue, Tao, Ran, Yang, Yanwu, Xie, Tingting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5557725/
https://www.ncbi.nlm.nih.gov/pubmed/28855879
http://dx.doi.org/10.3389/fpsyg.2017.01349

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5557725/
https://www.ncbi.nlm.nih.gov/pubmed/28855879
http://dx.doi.org/10.3389/fpsyg.2017.01349

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