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How Social Communications Influence Advertising Perception and Response in Online Communities?
This research aims to explore how social communications of online communities affect users’ perception and responses toward social media advertising. We developed a conceptual model based on the SBT, encapsulating 9 constructs and 10 hypothesis extracted from the extant social media advertising lite...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5557725/ https://www.ncbi.nlm.nih.gov/pubmed/28855879 http://dx.doi.org/10.3389/fpsyg.2017.01349 |