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Why Is 10 Past 10 the Default Setting for Clocks and Watches in Advertisements? A Psychological Experiment
Have you ever noticed that in watch advertisements the time is usually set at 10:10? The reasons and psychological effects of this default time setting are elusive. In Experiment 1, we hypothesized that watches showing a time setting resembling a smiling face (10:10) would enhance emotional valence...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5572348/ https://www.ncbi.nlm.nih.gov/pubmed/28878709 http://dx.doi.org/10.3389/fpsyg.2017.01410 |