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When Brain Beats Behavior: Neuroforecasting Crowdfunding Outcomes
Although traditional economic and psychological theories imply that individual choice best scales to aggregate choice, primary components of choice reflected in neural activity may support even more generalizable forecasts. Crowdfunding represents a significant and growing platform for funding new a...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Society for Neuroscience
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5588458/ https://www.ncbi.nlm.nih.gov/pubmed/28821681 http://dx.doi.org/10.1523/JNEUROSCI.1633-16.2017 |