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Heterogeneity and nonlinearity in consumers’ preferences: An application to the olive oil shopping behavior in Chile

In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function. The extra virgin olive oil market in Chile is a good example. Although domestic produ...

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Detalles Bibliográficos
Autores principales: Romo-Muñoz, Rodrigo Alejandro, Cabas-Monje, Juan Hernán, Garrido-Henrríquez, Héctor Manuel, Gil, José María
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5593193/
https://www.ncbi.nlm.nih.gov/pubmed/28892516
http://dx.doi.org/10.1371/journal.pone.0184585