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Heterogeneity and nonlinearity in consumers’ preferences: An application to the olive oil shopping behavior in Chile
In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function. The extra virgin olive oil market in Chile is a good example. Although domestic produ...
Autores principales: | Romo-Muñoz, Rodrigo Alejandro, Cabas-Monje, Juan Hernán, Garrido-Henrríquez, Héctor Manuel, Gil, José María |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5593193/ https://www.ncbi.nlm.nih.gov/pubmed/28892516 http://dx.doi.org/10.1371/journal.pone.0184585 |
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